Products

Products let you promote what you sell from your public Navo profile. A product can either send visitors to an external store or use Navo checkout to sell a digital download through Stripe.

Quick Reference

Product Sales Modes

External

Use External when you already sell somewhere else. Visitors see the product card on your Navo profile and open the product URL in a new tab.

External products are best for:

• Physical products that need shipping
• Services booked on another platform
• Existing Shopify, Gumroad, Etsy, or course pages
• Products that need coupons, tax setup, or custom checkout rules outside Navo

Navo Checkout

Use Navo checkout for one-time digital products that buyers can download after payment. Navo creates a Stripe Checkout session, confirms the payment, emails the buyer a private download link, and tracks the sale in purchase analytics.

Navo checkout is best for:

• Templates, presets, PDFs, documents, ZIP files, and other downloads
• Paid files that should stay private until purchase
• Simple one-time sales in EUR
• Creators who want purchase analytics inside Navo

Adding a Product

1. Open the Products editor from your dashboard.
2. Enter a Product Name and Price.
3. Choose a Sales Mode:
   • External if buyers should leave Navo to purchase.
   • Navo checkout if buyers should pay through Stripe and receive files.
4. Add a description, cover photos, and product slug if needed.
5. Click Save.

Saved products can stay hidden while you finish setup. Use Publish when the product is ready to appear publicly.

Publishing External Products

External products need a valid URL. When active and published, the product card appears on your profile and sends visitors to that URL.

Before publishing, check that:

• The product URL opens the correct page.
• The price shown in Navo matches the destination page.
• The product is marked Active if you want it visible.

Publishing Navo Checkout Products

Navo checkout products have stricter requirements because they accept payment and deliver private files.

Before publishing, make sure:

1. Your Stripe Selling Account is connected and ready.
2. The product price is greater than zero.
3. At least one digital asset has finished uploading.
4. The product is marked Active.

When you click Publish, Navo creates or updates the Stripe product and price on your connected Stripe account. If Stripe is not ready, no asset is uploaded, or the price is invalid, publishing is blocked with an error message.

Digital Assets

Digital assets are the files buyers receive after checkout. Upload them from the product editor when Navo checkout is selected.

Supported asset types include:

• Images
• Videos
• PDFs
• ZIP or archive files
• Word documents
• Text files

Limits:

• Up to 10 files per product
• Up to 50MB per file
• Up to 500MB total per product

Cover photos are separate from paid digital assets. Cover photos are public product images; digital assets are private files delivered only after purchase.

Fees and Payouts

Navo checkout uses your connected Stripe account for payment processing.

For each paid sale:

• Navo charges a 5% platform fee on the gross price.
• Stripe processing fees are recorded after payment and can vary by buyer country and card.
• Creator net revenue is the gross sale minus the Navo fee and the final Stripe fee.

The product editor shows the Navo fee and estimated creator net before Stripe fees. Final revenue appears in purchase analytics once Stripe confirms the payment.

Buyer Experience

When a buyer opens a Navo checkout product:

1. They enter their name and email.
2. Navo redirects them to Stripe Checkout.
3. After payment, Navo confirms the purchase through Stripe.
4. The buyer receives an email with a private download link.
5. The download link stays valid for 7 days.

The download page creates short-lived file URLs for each asset, so buyers can download files without exposing permanent storage links.

Managing Products

Editing a Product

1. Go to Products in your dashboard.
2. Open the product you want to change.
3. Update fields, photos, assets, or layout.
4. Click Save.
5. Click Publish again if changes should be pushed to the public product and Stripe price.

Deleting a Product

1. Open the product in the editor.
2. Click Delete.
3. Confirm the deletion.

Deleting a product is permanent. Existing purchase records may still appear in analytics for historical reporting.

Analytics

Product clicks appear in the main analytics dashboard. Navo checkout sales also appear in Purchases analytics, where you can review revenue, fees, buyer details, purchase status, and download access.

Common Issues

Publish Fails Because Stripe Is Not Ready

• Open the Setup guide or Settings > Stripe Selling Account.
• Complete or resume Stripe onboarding.
• Wait for Stripe to enable payments and payouts.
• Try publishing again after the status shows ready.

Publish Fails Because an Asset Is Missing

• Select Navo checkout in the product editor.
• Upload at least one digital asset.
• Wait for the upload to finish before publishing.

Checkout Is Not Available

• Confirm the product is active and published.
• Confirm your Stripe account is ready.
• Confirm the product has a Stripe price from the latest publish step.

External Link Does Not Work

• Ensure the URL is complete and opens in a browser.
• Check for typos.
• Make sure the destination page is public.

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Next Steps:

• Sell with Navo Checkout to set up Stripe and digital delivery
• View Purchase Analytics to track sales and revenue
• Customize Themes to style your product cards